The United States casinos and gaming sector is forecast to have a value of over $109 billion by the year 2021. The gaming industry has come a long way from just a few states with casinos to over 40 states today. With the growth comes uncertainty regarding saturation and a possible slowdown in YOY growth. Rymax is bullish on the gaming future and has strategies to help. The potential to grow the sector by a greater percentage is possible through upselling the popularity of ancillary services and a well-designed, strongly executed player loyalty program. Effective player loyalty programs are critical to engaging and retaining players and are a key driver to initiate trial, drive repeat business and increase spending. The best player loyalty programs integrate ancillary services and allow players of all levels to be rewarded and recognized for their spending. Segmentation and concentration of the loyalty program ensures that you’re touching Boomers, Millennials and Generation Z participants. Allowing players to benefit from their participation will help them to feel valued and motivate them to spend more and visit more. Once points are earned, casinos will begin to see an increase in repeat business as well as a boost in gambling. When it comes to redeeming their points for merchandise, players seek rewards that have a high brand recognition and high perceived value. Want to really make an impact with your players? Reward them with trending items like connectivity networked products, Bluetooth-enabled devices or fitness trackers. These products continue to drive consumer trends and therefore, resonate with players. CHANGING THE GAMING FORECAST THROUGH INTERACTIVE PLAYER REWARDS EVENTS At Rymax, we only offer products with high brand equity and the “latest and greatest” models. Based on demographic and geographical concentration strategies, Rymax creates a targeted selection of today’s most in-demand products, from our portfolio of more than 400 sought-after brands including Nest, Klipsch, Michael Kors, Thule, Viking and more. In addition, players and consumers of all types appreciate exclusivity and VIP access, so Rymax recommends holding mini interactive rewards events that give them trophy value gifts and access to management. Rymax’s Strategic Interactive Themed Events (R-SITE) properly convey appreciation, fuel loyalty and encourage retention, by giving players the opportunity to select gift items in-person, in an exclusive setting. Players have a chance to browse, touch and interact with a variety of in-demand products across multiple categories, ranging from jewelry to electronics and from home decór to fashion, carefully hand-picked just for them. These events are also beneficial for casino properties, because they provide an opportunity to gain valuable feedback from the target market and service as the perfect icebreaker for initiating trial. At Rymax, we have truly mastered the art of creating rewards programs and events, guaranteed to connect with your players. But our expertise doesn’t stop there. We work diligently with our casino partners to build and execute robust and effective employee recognition programs. These points-based programs encourage employees to promote ancillary services and upsell to drive spending throughout the property with the promise of highly motivating premium product rewards. Collectively, these strategies initiate trial, drive repeat business and help to cultivate new players. Ultimately, well-crafted loyalty and engagement programs can make a significant impact to your property’s bottom line, and the forecast of the casino & gaming industry overall. 866.RYMAX.11 • www.rymaxinc.com
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